Topic: Commentary and Essays on Life and Events
 

 
This Blog has run for over 70 years of Print, Radio and Internet commentary. "Topic" is a daily column series written and presented by Andrew McCaskey for radio broadcast and print since February, 1932.
 
 
   
 
Wednesday, April 26, 2006
 
DON'T LIKE IT, HUH?

When it rains a lot some salt - a specific brand - flows freely. That's about all the old weather saying seems to have meant. Perhaps you remember when, at the dinner able on a damp,rainy day you had to remember to shake the salt shakers real good - even tap some of the more stubborn ones on the table's edge, or,oddly, a quickly upturned boot-heel. Moisture let the salt grains gather closely and, as they dried, they stuck together.

Someone at them old Morton's Salt factory discovered a way to remove this needless delay of pre-shaking salt shakers before shaking to scatter just the right sheen of fine salt particles upon the surface of fine foods to make them taste their very best.

They hired some artist's little drawing of a pert, little ,always busy, girl who would embody the whole idea of a finely flaked stream of pure salt which would never clot up but would always offer a stream of white, clean, pure saltiness cascading toward the sidewalk spattered with raindrops pinging away pleasantly at the roadway's smooth rain-spattered surface.

With wisdom seldom seen in the advertising field they allowed her to age just a bit, to change enough to stay in tune with our times. The same little salt-spilling girl greets us today, but she wears a new dress; has a new hair-do, too, while maintaining her abilities to demonstrate how her salt pours evenly and endlessly.

So, when you meet with day now and which seems o have been conceived in rain, moved to active growth in the same steady downpour and has settled down to be the finest rainy day ever -make the most if it! Take a leisurely walk in it. Who knows, you might even meet Gene Kelly dancing your way?

A.L.M. April 25, 2006 [c317wds]
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