Topic: Commentary and Essays on Life and Events
 

 
This Blog has run for over 70 years of Print, Radio and Internet commentary. "Topic" is a daily column series written and presented by Andrew McCaskey for radio broadcast and print since February, 1932.
 
 
   
 
Tuesday, December 21, 2004
 
SELF STUDY

Don't sell yourself short where it comes to being a salesperson.

You probably do a far better job than you realize. You have been on the buyers side of things most of your life , so you could anyone expect you to do well at it without training.

But it is not the seller of goods and services; tangible goods and and substances sold by the pound, dozen or gross of which we are
concerned. The one thing you want to promote more is yourself; your distinct personality and that which you have which no one else has in exactly the the same way and to such perfection.

Think back over the holiday shopping you might have done in recent weeks. What caused you to buy those items you selected? It was not, I would suggest, as much a “spur of the moment thing”. You had been prepared to make such a purchase for someone you love or admire. We often plan ahead to a far greater extent than we might realize we do.

We, here in America, are, probably, among the most heavily sales burdened people in the world. We see any item in print as a photograph or descriptive words exhibited to lure us into wishing that we, too, could obtain such an item for out personal use or - at the Christmas Season of the year - a special thing to give to someone we admire or to someone we love.

I doing so we are really selling a far greater and less tangible entity without realizing we are doing so. A physical gift at Christmas time or for someones birthday date or anniversary is in truth a token of your hope that the love and admiration known may continue to be strong and meaningful for both.

Too often, throughout the work year, we tend to sell ourselves short. Deep down, God made very few duds. Each of us is a special work of art the quality of our lives is an insult to the artist. This coming year look for the positive aspects in everything you want to accomplish. Don't even consider ideas which say you “can't do it”. You can do it but it is easier to do so if you have taken the time formulate a resume of your life and become aware of your worth and of your proper place in society.

Far too often today our lives become so cluttered that the difficult part of trip is finding space; a proper place to unfold the road map. Get it all unfolded, uncreased and oriented properly toward the guiding North Star of honesty and truth, and you are well on your way.

You are Captain and Navigator. of our life. Many other lives depend on what you do. Your having attained to those two titles is proof enough that you can do whatever becomes necessity.

A.L.M. December 21. 2004 [c489wds]
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