>
July 17, 2004
GOING NOWHERE
We cannot expect to see any improvements in the quality of movies and related forms of
entertainment as long as we continue to accept the antiquated, grossly inaccurate and highly mailable system of merit we are stuck with today.
Profitable production of good motion pictures is still possible – and with firm standards of quality maintained to actually can bring about an increase in the actual number of person- the young, not-so-young and oldsters – who would attend movies with regularity and not only on the basis of shock pre-view enticements.
Unless such action is taken seriously, we can expect in a short time, the total demise of an industry which has been an intimate part of our American culture for many decades. Entire generations of movie goers have served well as good citizens of our nation and few families are without the influence of the good movies its members have shared. Such values can live once more.
At the moment, there seems to be very little enthusiasm for change on either side of the
controversy which has, with media attention, been relegated largely to community bickering and a sporadic sounds of cash registers zinging fitfully when the ”newest” films are
marketed in barn-like, big-box,
multiple-screened wholesale sites.
<> Present day movie producers, actually growing in number and daring-do, business persons are entering the
lucrative field and they are, at their very best, almost totally devoid of any pretense that they intend to produce artistically worthy films of real merit. By this time cadres of technically efficient young people have been recruited who now provide a firm, more workable basis for a profitable and growing business venture.
<> We have been blessed in recent years by the instructional capability which has maintained the ability to make movies of quality and enduring vitality. The knowledge gathered in the
past has been retained from the Golden Age of filmdom's finest, and it has, furthermore, been engendered with new potentials by the most modern
communications techniques known to
to Mankind. There is no better moment than now to make an attempt to regain
firmness in the creation of good, quality movies - far better than the past, due to technical advancements and and the
presence of an indomitable, creatively ambitious and artistically
adventurous element of Youth. Little remains of any old-fogey
holdovers from a dead entity. This is not a
“revival”,
a “re-make”, or a "modification."
<> One great wrong persists! And, you can do something about changing it!
<> We must change our method determining what movies are best.
Examine the present system and see the damage it
is doing!
<> Our aim is simple and straightforward. At the present time the “best” movie is judged
by the total monetary value of all tickets of admission used in all exhibit locations in the nation. The cost of admission varies from a“few” dollars to “many” dollars. To quote them seems almost obscene, but the
amount of money laid-down by such lookers actually determines what they make to seem to be “the best” movie made. The more they spend, the better the film
becomes.
<> Change is urgent! The average one of us, through the Media (which is till worthy and reliable in many ways, in spite of its occasional
eccentricities) can change it all by insisting that films be judged on the basis of the actual number of paid admissions by people to see the film.
Think about that simple, direct solution. As such - it is in danger of being overlooked by the very people who can best bring about the change!
Get with it! Now!
A.L.M. July 16, 2004 [c603wds]
