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This Blog has run for over 70 years of Print, Radio and Internet commentary. "Topic" is a daily column series written and presented by Andrew McCaskey for radio broadcast and print since February, 1932.
 
 
   
 
Wednesday, April 14, 2004
 
WHAT WE WANT

Some would-be home buyers seem to think their new house will have to have all the comforts and conveniences of their family car.

Regard of where the vacant house is located they make quite a chunk of conversation pointing out how nice it would be if it were located somewhere else,. It is never in the right place. They run on at great length intending to show the reactor showing the place how they would buy it right away if it were located in half-a-dozen “better neighborhoods.”

After all they are driving an automobile which is priced a good notch and half or so over their actual income level. The want a 220K house settled amid a cluster of 600K homes.

Their car has ever thus-far-known, gadget to it until it has become useful to other ways than transportation. The item which used to be called “A cigarette lighter”is now marketed as “an appliance outlet.” Electric razors, baby bottle warmers, and various other electrical gizmo's and games can be used to enhance travel. They are considering adding TV in the back seat area. These people want their new house to be filled with every gadget imaginable and they plan it all in detail when looking at the empty rooms. They always need more outlets to be added to walls and woodwork. If their car has it, then the new house must have it as well - or better.

Financing the cost of the new home becomes a dramatic sequence set apart because the buyer of this types is devoted to a type of TV commercial which screams at him in sweeping, general terms:. “Everybody! If you have job and $88 – this car is yours!”Or, “Buy today! No payments due until one full year from this date! (Interest,Yes,..but Payments,No.) Or, if he buys right away, he becomes eligible either from the cash refund or the family can go on a full week's vacation to Disney world - all expenses paid. If car dealers can do it, and stay alive, so can the real estate seller.

This type of looker-buyer isn't too numerous right now, but they seem to be growing in number. Realtors are wise to their little act, however and can cope with it up to a point when exasperation takes over. It might be comforting to all such besieged agents to remember that ,somewhere, a funeral director exists who is selling pre-death interment plans.

A.L.M. April 13 2004 [c426wds]
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